by including such beautiful spreads and articles that cover works based on new typefaces, poetry, illustration, photography and writing the film is indeed pushed through the barriers of just film into a whole new field of a creative cultural playground.

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FROM THESE QUOTES & OPINIONS

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I feel as though the readers of the magazine who wrote most of these have agenuine interest in film in the way that they enjoy film.  They want experiences through films. However in some cases (the bold as an example below) they enjoy it so much that they feel as though their brain has had so much experience of film they are able to grasp plots and appreciate aspects of films uick er and better than non film fanatics.  Little White lies seems to be an instrument of refrence of such opinions.  It seems to be a club of 'good opinion' and appreciation of deeper analyissis of film.

Another point that was made about this film in particular not being about ballet, its about a woman.This is important as one of the reasons I picked this brief was because I liked the subject matter ballet.  I completely agree with this statement and I'm glad I saw it to realise the true relevance of ballet in the imagery I intend to make, ie none.

Glad I'm not the only one that sniffs it as soon as it arrives! Love opening a new copy 

a thing of beauty.  

This is really inspiring! Love the magazine. Great, great work. 

The cover illustration is wonderful, is there anywhere it can be seen without the text? 

I'd love to keep it in my mac! 

Even better if you made an ipad app for it

great video! and awesome mag, does anyone know what typeface is used for the final front cover? it looks like a "A tribute". 

Great short for a great movie.  

I dont know how I can ever achieve what you guys have done in the realm of editorial design..this is really good! You guys are really cool!! I have alot to learn & I think it's really not too late that I discovered you guys

Swan Lake came to be viewed as Tchaikovsky’s masterpiece. The same may be true of Darren Aronofsky’s contemporary refi

Black Swan is a film about transformation and transcendence.

it is also a self-reflexive film of mirrors, doubles and doppelgängers

The New York City Ballet may transform the Swan Queen using make-up and choreography, but up there on screen, the magical metamorphosis of cinema is real.

a remarkable transformation, occupying both the mind and body of a vulnerable dancer

Gaunt and timid

Swan Queen represents a nineteenth-century ideal of womanhood,

If Black Swan is Aronofsky’s claim to creative genius, it’s one that is undermined by an overcooked finale and the film’s own dual nature.

It is dark and deep and complex.

So now I think that perhaps a standard semiological framework would aid people in reading the film who have, perhaps, not watched hundreds (probably thousands for the people at LWL's) of films previously. And that can only be a good thing. 

 

What bothers me about this review is I get the feeling he doesn't really like the film that much, but is giving it a good review because he's a fan of the director. 

ittle white lies is a good mag but it could do with seeming like less of an advertorial each time out with how it dedicates about half the issue to one mere film. then again at least its black swan and not some new pirates of the carribean sequel like empire. bah, what do i know lol.

I am asking myself how much research did Mr Aronofsky do before making this film? 

Film should be judged on the entertainment it delivers, the impression it leaves in the ensuing days.

Black Swan is not a film about ballet but a film about the mind and demise of a troubled, naive woman.

         

REALLY interesting and completely couldn't be more relevant film

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click here for full review -

 

such beautiful little white lies covers

all seem fairly consistent in the taste that each image represents

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'you might want to consider the visual setting, historical/cultural background or key visual images from the film when choosing your approach'.
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it seems as though these covers are very beautiful but none seem to represent the historical and cultural background of where the subject matter came from.  perhaps they like the idea of setting this scene to show that the magazine have consideration of such things but when it comes down to it, they want something beautiful, trendy and reflective of the style of film and themselves.

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amazing patterns ; amazing place to sell patterns

ando showed me Envelop
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great concept I will give it a try however I am a little skeptical of where the prints go.  I hope it's not money for nothin.

Some of this stuff is SO RANK.  It makes me 
feel better about gaps in the market.  
The Scalextric Velodrome set is INCREDIBLE.

BRIEF 4, national merchandise

CATH KIDSTON

Despite being a touch safe in the formats-this is a perfect example of lovely merchandise for a national event.  I am thinking along the same lines for the Olympics as these designs relate to both civilians and tourists.